The Role of National and Religious Factors in the Willingness to Buy Foreign Stationery

One of the issues raised in the literature related to international marketing is consumer attitudes towards foreign products . As the global platform for the supply of products and services for various countries is present, naturally religious, national and generally attitudinal issues affect the way consumers behave. In general, for different reasons, including political or religious differences, consumers sometimes refuse to buy certain products or ethnic groups , which represent the role of people 's feelings and attitudes toward the final choice of the product .

This research aims to investigate the role of national factors (nationalism and patriotism) and religious factors on product judgment and willingness to buy foreign stationery. The results suggest the effectiveness of national factors (nationalism and patriotism) and religious factors on product judgment and willingness to buy foreign stationery. Regarding the research findings, marketing managers can consider religious factors in making their policies in marketing and selling their products and services.