The Effect of Online Shopping Aspects on the Effectiveness Extent of Customer Satisfaction

This study aims to investigate the impact of online shopping aspects on the effectiveness and extent of customer satisfaction. This applied research was carried out with a descriptive-survey method in field studies. The statistical population of the research is the customers of the ShahremunWebsite, and the population size is unclear. The level of analysis in this research is the customers of the ShahremunWebsite, andthe questionnaires will be sent to the customers online due to the outbreak of the coronavirus in the country and the lack of access to anaccurate statistical population. The minimum sample size is 385 people due to the unknown size of the population. We distribute and complete the questionnaire based on available non-probability sampling. Due to the novelty of the research variables, the data collection tool was prepared by a researcher and its validity and reliability were tested. Hypothesis testing and data analysis were conducted using the multivariate regression method and SPSS and PLS software. The research methodology is the structural model, the result of which is determined by path analysis. The result of path analysis shows that evaluation, easy search, and proper transaction have a high effect on the satisfaction of Shahremunonline store customers, and this effect is positive and significant.