The effect of new Neuromarketing techniques on sales of cosmetics and health products

The present research has investigated the effect of new neuromarketing techniques on the profitability of the cosmetic , health products market and income generation. The statistical population of this research is all the consumers of common cosmetic brand products in Iran, including My, Laboren, Cinere, Schon, and Hydroderm. The sampling method is clustered, non-random, and accessible. Considering that the statistical population in this study is unlimited, based on the sample size formula in the unlimited population, 384 people were selected as the statistical sample. The results show that if a brand can correctly understand the customer's demands and provide a range of high-quality, diverse, effective cosmetic products at a reasonable price, it will achieve better profitability among its competitors. In other words, profiting from new techniques of neuromarketing can lead to stimulating the emotions and feelings of the customer and encouraging immediate purchase. All these results led to the formation of the research conceptual model (seven-factor technique).