The Effect of Management Commitment to Internal Marketing on Employees’ Organizational Citizenship Behavior Through Mediator Role of Organizational Justice Perception

This research aims to study the effect of management commitment to internal marketing on employees’ organizational citizen behaviors through the mediator role of organizational justice perception employees of Tabriz Saman Bank. This is a practically purposed descriptive survey research regarding the method. Accordingly, management commitment to internal marketing is considered an independent variable, organizational citizenship behavior as a dependent variable and organizational justice perception as a mediator. This research’s statistical population includes employees of Tabriz Saman Bank. According to the public relations statistics of Saman Bank, the number of these organization’s employees in Tabriz in 2019 is equal to 240 people. Using Cochran’s formula as the sample size, one hundred forty-eight people were selected. A questionnaire was used to assess the research variables. The questionnaire offered by To et al. (2015) was used to measure the management commitment variable of internal marketing, the questionnaire presented by Podsakoff (2000) was used to measure organizational citizenship behavior, and the Morman and Niehoff (1993) questionnaire was used to measure the organizational justice perception variable. The results showed that management commitment to internal marketing positively and significantly affects organizational citizenship behavior and employees’ organizational justice perception. Also, the mediating role of organizational justice perception regarding the relationship between management commitment to internal marketing and employees’ organizational citizenship behavior was confirmed.