Presenting technological entrepreneurship ecosystem model in Iranian creative industries

Digital technological entrepreneurship in creative industries has dramatically changed the development of related businesses by combining new technologies with traditional culture and art. Given the importance of the issue and the country's urgent need in this strategic area, the purpose of this study is to present a technological entrepreneurship ecosystem model in the Iranian creative industries (case study: digital technologies). This is applied research in terms of aim and descriptive survey in terms of the data collection method. The Secretariat of the Ecosystem Development Program of Innovative Companies of the Vice Presidency for Science and Technology acts as a comprehensive communication medium registered between digital innovative companies. About 1227 innovative companies are registered in this secretariat, out of which 175 companies are active in digital businesses and cyberspace in the field of animation and computer games, which constitute the statistical population. Among them, 120 companies were selected as a sample using cluster sampling. The main assessment tool used in this research is a 100-item researcher-made questionnaire. Data were analyzed using partial least squares (PLS) and structural equation modeling (SEM) in Smart PLS software. The results showed that digital technological cultural taste mediates the relationship between the ecosystem, it was found that the ecosystem has a significant direct effect on the output and consequences of the ecosystem.