Investigating the effect of environmental turmoil and dynamic capabilities on the sustainable competitive advantage of export companies with regard to entrepreneurial marketing during the Corona crisis

The purpose of this study is to investigate the role of environmental turmoil and dynamic capabilities in the sustainable competitive advantage of export companies with regard to entrepreneurial marketing during the corona crisis in small and medium enterprises. Data for the measurement of research variables were collected by using a standard questionnaire that includes a total of 4 structures and 16 questions. The questionnaire was assessed by the content validity method. Cronbach's alpha coefficient was used to calculate the reliability and it was calculated at the optimal level by <0.7. In this research, the statistical population includes managers of top exporting industrial companies. After ensuring the validity and reliability of the designed scales based on the calculations, the questionnaires were distributed to a sample of 196 people. A structural equation model was used to analyze the collected data and determine the relationships between variables. Data were analyzed using SPSS and SMART-PLS statistical software. The results show that as for research hypotheses, entrepreneurial marketing has a mediating role in the relationship between environmental turmoil and dynamic capabilities with a competitive advantage.