Examining the relationship between media literacy and memory performance and cognitive health of students

This research aims to ascertain the association between media literacy and cognitive health and memory function in Islamic Azad University Kermanshah Branch psychology students. The statistical population for this research is all psychology students enrolled at Islamic Azad University Kermanshah Branch in 2021. The population was estimated to be 384 individuals based on the findings. The stratified random sampling approach was utilized in this investigation, and the sample size calculated using the Cochran formula was 193.cognitive health questionnaire, and the researcher-created performance questionnaire. We used the content validity technique to examine the questionnaire's validity and Cronbach's alpha method to assess the questionnaire's reliability. The data analysis revealed a media literacy coefficient of 0.691 for memory performance and a media message assessment coefficient of 0.703 for cognitive health. As a result, we find a positive and significant association between media literacy, memory function, and cognitive health in both of the research's key hypotheses. The findings indicate a positive and significant association between targeted media usage, media message appraisal, media consumption, memory function, and cognitive health factors. The current research examines the association between media literacy, cognitive health, and memory function to develop a complete model.