Examining the Moderating Effect of Unions and Intermediaries on the Export Performance of Small and Medium Paint and Resin Producers due to Environmental Uncertainty

This study aims to evaluate the effect of environmental uncertainty on the export performance of paint and resin producers on the interaction between exporting unions and intermediaries.

The study is a descriptive survey with a pragmatic objective. Five-point Likert scale questions were included in the research questionnaire to collect information. In this study, SPSS statistical software and PLS structural equation software were utilized within the framework of two sections of descriptive and inferential statistics in the form of multiple linear regression to analyze questionnaire data by statistical requirements. The statistical population comprises 108 senior managers and sales managers from paint and resin-producing small and medium enterprises in Tehran province. Based on Morgan's table, 86 participants were selected as a statistical sample by simple random sampling for this study.  The research results revealed that the hypothesis of the interaction of unions and intermediaries due to environmental uncertainty moderates the export performance of small and medium paint and resin enterprises. The moderating role of the interaction of unions and intermediaries due to environmental uncertainty on the export performance of small and medium-sized paint companies was confirmed.