Effect of Strategic Thinking on E-Banking Performance with the Moderator Role of Innovation

Entering the virtual space as a result of information and communication technology has created a new era of human civilization. In this regard, the presence of an advanced banking system to enter international markets is one of the requirements of every country. Electronic banking has become very popular in recent years. Because it has provided people with faster methods with less cost and more access to perform activities on the web.This research has been written with the aim of explaining the effect of strategic thinking on e-banking with the moderator role of innovation, and for this purpose, especially during the Covid-19 pandemic, the role of e-banking became more important.

 We selected 84 managers, deputies, and employees of Bank Mellat branches in district 5 of Tehran as the statistical population. We sought to find the answer to this question: what is the effect of strategic thinking on e-banking with the moderator role of innovation? The sample size was determined to equal 69 people using Cochran's formula, and sampling was done by the simple non-random method. Finally, the research hypotheses were confirmed, and it was proved that strategic thinking affects e-banking, and the innovation variable can increase this effect.